Go-To-Market (GTM) Overview¶
Our strategy scales from high-touch pilot partnerships to a standardized, self-service platform for global manufacturing SMEs.
🎯 Target Segments¶
We focus on manufacturers where costing complexity is high but digital maturity is low.
| Segment | Ideal Profile | Pain Point | Our Fit |
|---|---|---|---|
| Precision Machinists | CNC, VMC job shops (10-50 staff) | Quoting takes days; math is in one person's head. | Operations-First: Setup/Cycle math built-in. |
| Tier-2 Automotive | Parts for Tier-1/OEMs (50-200 staff) | Margin leakage due to RM price fluctuations. | Version Control: Material price update snapshots. |
| Metal Fabricators | Sheet metal, welding (20-100 staff) | Black-box estimation leads to inconsistent results. | Explainability: Defensible audit trail for owners. |
🚀 The Three-Phase Rollout¶
Phase 1: High-Touch Pilots (Months 1-6)¶
Goal: Achieve "10-Quote Adoption" with 15 pilot customers.
- Target: Local clusters (e.g., Pune-Chakan machining hubs).
- Channel: Direct founder-led sales + onsite implementation.
- Moat: We digitize their specific Excel templates into the system for them.
Phase 2: Standardized SME Growth (Months 7-18)¶
Goal: Scale to 100+ paying manufacturers.
- Target: Multi-process SMEs across India and SE Asia.
- Channel: Referral network + SEO (Costing Template content marketing).
- Product: Launch of "Template Marketplace" and self-service onboarding.
Phase 3: The Ecosystem Player (Year 2+)¶
Goal: Become the default "Costing Layer" for manufacturing.
- Target: Global SME market.
- Channel: Partnerships with ERPs (Tally, SAP B1) and Drawing-to-Quote platforms.
- Product: Automated AI estimation and multi-plant optimization.
📈 Acquisition Content Pillars¶
We win customers by becoming a resource for manufacturing estimators.
- The "Excel Cleanup" Service: Offer a free audit of their current costing sheets to show how "CostEngine" would handle their logic.
- Benchmark Reports: Provide annual "State of Machining Costs" reports based on anonymized system metadata.
- Certifiably Defensible: Marketing centered on helping SMEs pass Tier-1 financial audits with our explainability trail.